THE STAKEHOLDER’S MODEL OF STRATEGIC MANAGEMENT OF ENTERPRISES OF TOURISM AND HOSPITALITY BUSINESS
Abstract
The article deals with approaches to the construction of a model of strategic management of enterprises in the tourism industry and hospitality business, taking into account the specifics of the service sector.
In a context of high competition in the industry and rapid changes in the market, special attention should be paid to stakeholders. The construction of the strategy should be guided by the definition of the relationship between enterprises and stakeholders.
The article analyzes theoretical approaches to the definition of the concept of stakeholders, taking into account the features of the service sector, and analyzes the risks that can be generated when interacting with them. The proposed algorithm for estimating and ranking the risks to determine the ways to overcome them and to establish effective cooperation with stakeholders, taking into account the strategic vector of enterprise development.
Keywords: strategy, management, tourism industry, hospitality business, stakeholders
References
Література
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