VISUAL NAVIGATION IN THE INFRASTRUCTURE OF PUBLIC TRANSPORT OF THE CITY OF KHARKIV
The urban environment of many cities in Ukraine is characterized by oversaturation and unstructured information and advertising elements, as well as a lack of information and guidance tools, which leads to some discomfort in the stay of both citizens and guests of the cities of our country. The relevance of this issue encourages researchers in the field of design theory to carefully analyze the evolution of graphical navigation systems for identifying their further development. The infrastructure of public transport in Kharkiv, taking into account the growing number of routes and vehicles that provide passenger transportation, needs to develop a set of visual navigation by means of graphic design.
The aim of research reveals the necessity of development the comprehensive design of visual navigation in the infrastructure of public transport in Kharkiv. The results can be used to find the optimal solutions of graphic sign systems that may become the basis of visual communications in a dynamically developing urban environment at present stage.
The scientific paper describes some of the foreign projects in terms of forming a visual system for the transport infrastructure of the city. Analysis of world experience in the field of navigation systems and trends in public transport indicates the need for an integrated approach to the development of visual navigation. This is a relevant task, as there is an increase in the share of urban residents, an increase in the number of public electric transport as well as the launch of new transport routes.
Based on the analysis of foreign projects «Bristol Legible City», «London Legible City» and «Bath Public Realm & Movement Strategy», aimed at solving the problem of urban visual navigation in Bristol, London and Bath, certain components are identified and characterized that can be used to develop a systematic design concept for navigation in public transport in Kharkiv. Among them are common visual language and navigation system throughout the city; taking into account the aspect of unification, which eliminates the inconsistency between the systems in the city; visual color differentiation for different modes of transport; maps of public transport with geographical reference to the area; visual association of subway maps and other types of urban electric transport. Such components are appropriate in the formation of a comprehensive design solution.
2. Krizhanovskaya, N.Y. (2016). Principles of humanization of architectural and urban planning infrastructure in the largest cities of Ukraine (on the example of the city of Kharkiv). Kharkiv: O.M. Beketov National University of Urban Economy in Kharkiv.
3. Is the future of electric vehicles? (2020). Official website IPO «Ecopartnership». Retrieved from: https://climate. ecopartnerstvo.by/ru/news/705
4. The new trolleybus route No. 50 connected the village of Pyatikhatki with Svoboda Square. Official website of the Kharkiv City Council, mayor, executive committee. Retrieved from: https://www.city.kharkov.ua/ru/news/-47123.html
5. Transport systems in 24 cities around the world: ingredients for success (2018). Official website «McKinsley & Company». Retrieved from: https://clck.ru/GCquA
6. Transport for London. Official website «TFL». Retrieved from https://tfl.gov.uk/
7. About the enterprise. Official website Communal Enterprise Retrieved from: https://www.metro.kharkov.ua/
8. Reitor, K. (2017). About the essence of navigation. Glonass Herald. 3(34). Retrieved from: http://vestnik-glonass.ru/stati/o-sushchnosti-navigatsii/
9. Bhaskaran, L. (2006). Anatomy of design: advertising, books, newspapers, magazines. Moscow: Astrel.
10. Berger, K.M. (2005). Guiding signs. Design of graphic navigation systems. Moscow: RIP-holding.
11. Gibson, D. (2016). The Wayfinding Handbook. Information Design for Public Place. New York: Princeton Architectural Press.
12. Bekishev, M.A. (2011). Historiography of visual systems of orientation in space. «Izvestia of The Herzen State Pedagogical University of Russia». (127). Retrieved from: http://cyberleninka.ru/article/n/istoriografiya-vizualnyh-sistem-orientirovaniya-v-prostranstve.pdf
13. Dobritsyna, I.A. (1988). Environmental aspects of the formation of visual communication systems for the city. VNIITE Proceedings. Series «Technical aesthetics», Design and the city. (57), 75–92.
14. Votinov, М.А. (2015). Renovation and humanization of public spaces in the urban environment. O.M. Beketov National University of Urban Economy in Kharkiv.
15. Bath. Heritage city, contemporary information system. Official website «fwdesign». Retrieved from: https://www.fwdesign.com/bath
16. City of Bath Information System. Official website «SEGD». Retrieved from: https://segd.org/city-bath-information-system-0
17. On-street signage system. Official website Bristol Legible City. Retrieved from: https://www.bristollegiblecity.info/ portfolio-items/on-street-signage-system/
18. A presentation of the concept and work in progress on Bristol Legible City. Official website CityID. Retrieved from:
http://www.cityid.com/assets/publications/ bristol_ you_are _here_city_id.pdf
19. Yellow Book. A prototype wayfinding system for London. Official website Transport for London. Retrieved from: https://content.tfl.gov.uk/ll-yellow-book.pdf
The authors who publish in this collection agree with the following terms:
• The authors reserve the right to authorship of their work and give the magazine the right to first publish this work under the terms of license CC BY-NC-ND 4.0 (with the Designation of Authorship - Non-Commercial - Without Derivatives 4.0 International), which allows others to freely distribute the published work with a mandatory reference to the authors of the original work and the first publication of the work in this magazine.
• Authors have the right to make independent extra-exclusive work agreements in the form in which they were published by this magazine (for example, posting work in an electronic repository of an institution or publishing as part of a monograph), provided that the link to the first publication of the work in this journal is maintained. .
• Journal policy allows and encourages the publication of manuscripts on the Internet (for example, in institutions' repositories or on personal websites), both before the publication of this manuscript and during its editorial work, as it contributes to the emergence of productive scientific discussion and positively affects the efficiency and dynamics of the citation of the published work (see The Effect of Open Access).