• N. Vergunova O.M. Beketov National University of Urban Economy in Kharkiv
  • V. Golius
  • A. Zinchenko
Keywords: visual navigation, public transport infrastructure, design.


The urban environment of many cities in Ukraine is characterized by oversaturation and unstructured information and advertising elements, as well as a lack of information and guidance tools, which leads to some discomfort in the stay of both citizens and guests of the cities of our country. The relevance of this issue encourages researchers in the field of design theory to carefully analyze the evolution of graphical navigation systems for identifying their further development. The infrastructure of public transport in Kharkiv, taking into account the growing number of routes and vehicles that provide passenger transportation, needs to develop a set of visual navigation by means of graphic design.

The aim of research reveals the necessity of development the comprehensive design of visual navigation in the infrastructure of public transport in Kharkiv. The results can be used to find the optimal solutions of graphic sign systems that may become the basis of visual communications in a dynamically developing urban environment at present stage.

The scientific paper describes some of the foreign projects in terms of forming a visual system for the transport infrastructure of the city. Analysis of world experience in the field of navigation systems and trends in public transport indicates the need for an integrated approach to the development of visual navigation. This is a relevant task, as there is an increase in the share of urban residents, an increase in the number of public electric transport as well as the launch of new transport routes.

Based on the analysis of foreign projects «Bristol Legible City», «London Legible City» and «Bath Public Realm & Movement Strategy», aimed at solving the problem of urban visual navigation in Bristol, London and Bath, certain components are identified and characterized that can be used to develop a systematic design concept for navigation in public transport in Kharkiv. Among them are common visual language and navigation system throughout the city; taking into account the aspect of unification, which eliminates the inconsistency between the systems in the city; visual color differentiation for different modes of transport; maps of public transport with geographical reference to the area; visual association of subway maps and other types of urban electric transport. Such components are appropriate in the formation of a comprehensive design solution.

Author Biographies

N. Vergunova, O.M. Beketov National University of Urban Economy in Kharkiv

PhD, Associate Professor of the Department

V. Golius

graphic designer

A. Zinchenko

graphic designer


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How to Cite
VergunovaN., GoliusV., & ZinchenkoA. (2021). VISUAL NAVIGATION IN THE INFRASTRUCTURE OF PUBLIC TRANSPORT OF THE CITY OF KHARKIV. Municipal Economy of Cities, 3(163), 83-87. Retrieved from