FINANCIAL AND ANALITICAL COMPONENT OF THE ECONOMIC SECURITY ENTERPRISES OF THE INDUSTRY OF TOURISM AND HOTEL INDUSTRY

Abstract

The article notes that external changes that accompany the development and existence of enterprises of the industry of tourism and hotel industry are often characterized by crisis manifestations, and recent events in Ukraine have sometimes devastating consequences for enterprises. The relevance of the importance of economic security of enterprises of the industry of tourism and hotel industry is proved in this article. Attention is focused on the functional orientation of the economic security of enterprises of the industry of tourism and hotel industry, which is fundamental in its overall structure and allows to distinguish its two important components: financial and analytical. Research shows that the financial component is one of the most important conditions for effective and economically secure management of an enterprise. It includes all available and attracted financial resources of enterprises, ways of managing these resources, their rational use, additional financial opportunities, and other things necessary to ensure a high level of economic security. The financial component of modern enterprises of the industry of tourism and hotel industry is at a rather low level due to many negative factors, such as inflation, rapidly rising exchange rates, lack of sufficient government programs to finance tourism and hospitality enterprises, financial instability of counterparties, low investment activity, etc. The analytical component of economic security of enterprises consists of a large number of analytical methods and techniques which are used to carry out a high-quality analysis of economic security at all levels and spheres of activity of enterprises. The article identifies a separate group of methods, which is called accounting and analytical methods. This group includes methods aimed at forming a clear, high-quality and understandable information space for making managerial decisions on the economic security of enterprises of the industry of tourism and hotel industry. These methods are: balance and reporting analysis, budgeting, benchmarking, break-even analysis, sensitivity analysis, SWOT analysis, JIT system, LIC analysis, VVC method. The article emphasizes that the basis and foundation of economic security of enterprises are financial and analytical components, without which it is impossible to achieve its stable long-term level. High-quality forecasting, timely warning and response measures are becoming a top priority for the management of enterprises of the industry of tourism and hotel industry.