FORMATION CUSTOMER LOYALTY IN THE TOURIST MARKET OF TRANSCARPATHIAN REGION
Abstract
The article examines the market trends of tourist services in the Transcarpathian region, we analyzed the conditions of the tourism business, economic and political issues and causes a substantial reduction in recent years of tourist flows. It is emphasized that today marketing strategies are oriented not only to attract new customers, but also for the maintenance of existing ones, the formation of their loyalty and company loyalty. Substantiates the program of specific measures to improve tourism in the Carpathian region, part of which is the formation of customer loyalty in the tourist market.The process of creating loyalty, as well as the main stages of the implementation of loyalty programs. Even a well-designed loyalty programs may not give results, when people do not understand the work with a client that is required of them. Therefore, the task of every manager – find elements of employee motivation. At each stage it is necessary to develop the requirements that must be met. Software is also necessary to this process, to develop instructions for using the database, the instructions for the various stocks and the like.
Keywords: tourism market, Transcarpathia, customer loyalty, management, development, loyalty programs.
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