CALCULATION OF THE ASC MODEL KEY INDICATORS FOR DETERMINING THE STAKEHOLDERS INTERACTION IN INNOVATION PROJECT
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Keywords:
innovation project, stakeholder, contribution, incentive, balance, ASC model.Abstract
The management of interaction of the innovation project stakeholder plays important role in providing a good dynamic of its growth, and high rates of development determine the intensive nature of the implementation of modern projects. It affects both the progress of the innovation project and its successful completion.
For effective project management it is necessary to carry out measurements of the key indicators that characterize the activities of the project. It is important to avoid situation when excessive admiration for one purpose is harmful to others and reduces the sustainability of the project to negative factors.
In the article, the authors have proposed a method for quantitative assessment of the interaction between stakeholders by calculating the value of key indicators such as contribution and incentive. Additionally, it is proposed model for analyzing the balance of these indicators to reflect the effectiveness of interaction between stakeholders, providing a feedback link between the project stakeholders.
The balance indicator plays an important role, because it allows us to assess the relevance of the contribution and the incentive. There may be a shift in resource flows if the value of the incentive and contribution are significantly different. Such a situation may reduce the stability of the stakeholder interaction system throughout the project and lead to its failure. Calculation of the balance indicator at the early stages of project planning will allow managing the system of interaction between stakeholders and preventing its imbalance. The model allows to create the diagrams, which visualize the imbalance of the system of stakeholder interaction within the innovation project. This will enable effective management of the stakeholder interaction and reduce the project risk and increase its viability.
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