USE OF BUSINESS PLAN AND STRATEGIC PLANNING IN THE QUALITY OF TOOLS WHICH CREATE COMPETITIVE BENEFIT
Array
Keywords:
Business plan, strategic planning, competitive advantage, BSC (Balanced Scorecard), strategyAbstract
At present, knowledge of strategic planning still exists only in large corporations, but the natural tendency is that small and medium-sized companies accept this idea as they become more massive, and each of them will look for a competitive advantage.
A business plan is a planning document prepared in accordance with the needs of each enterprise, capable of showing all the possibilities and competitive advantages of a business, starting with structural, administrative, strategic, marketing, technical, operational and financial.
Strategic planning consists of the development and analysis of future scenarios for a project with the subsequent identification of paths and objectives, the culmination of which is the identification of actions that allow to achieve such goals and objectives for the enterprise.
When building a business plan and strategic planning, every company, regardless of its size, can and should find its competitive advantage. For this, it is necessary that its managers, in addition to an entrepreneurial profile, have knowledge of the proposed management tools, which are strategic planning, as well as a business plan that includes this strategic planning. After analyzing various tools, the BSC (Balanced Scorecard) was chosen as a competitive differential because it is still little used in medium and small companies due to the complexity of implementation and control, given that it is the most used tool for managing large companies.
Thus, to achieve higher results, it is proposed to use a balanced scorecard to be able to maintain a continuous strategic management process.
The study discusses the use of a business plan and strategic planning using a balanced scorecard as a strategic tool for creating a competitive edge.
References
Porter, M. (2000). Competition . Trans. from English, Publishing house “Williams”,495.
Barrow, P. A. (2007). Business plan that works. Trans. from English - Alpina Business Books, 288.
Reading, K.(2005). Strategic business planning: Dynamic system for increasing efficiency and ensuring competitive advantage. Trans. from English - Dnepropetrovsk: Balance Business Books. 384.
Kaplan, R.S., & Norton, D.P. (2003). Balanced scorecard: from strategy to action. ZAO Olimp-Business, 282.
Downloads
Published
How to Cite
Issue
Section
License
The authors who publish in this collection agree with the following terms:
• The authors reserve the right to authorship of their work and give the magazine the right to first publish this work under the terms of license CC BY-NC-ND 4.0 (with the Designation of Authorship - Non-Commercial - Without Derivatives 4.0 International), which allows others to freely distribute the published work with a mandatory reference to the authors of the original work and the first publication of the work in this magazine.
• Authors have the right to make independent extra-exclusive work agreements in the form in which they were published by this magazine (for example, posting work in an electronic repository of an institution or publishing as part of a monograph), provided that the link to the first publication of the work in this journal is maintained. .
• Journal policy allows and encourages the publication of manuscripts on the Internet (for example, in institutions' repositories or on personal websites), both before the publication of this manuscript and during its editorial work, as it contributes to the emergence of productive scientific discussion and positively affects the efficiency and dynamics of the citation of the published work (see The Effect of Open Access).
