DETERMINING THE IMPACT OF TOURISM DEVELOPMENT ON THE CITY ECONOMY
Problems of efficiency of tourism development for the urban economy should be considered on the basis of a systematic approach, which involves the establishment of different criteria and indicators for different levels of government, as well as a hierarchy of goals and corresponding efficiency criteria.
Based on the analysis, the article summarizes the concept of "tourist potential of the city". It is determined that the main components of tourist potential are resource, economic and social potential. The main methods of determining the tourist potential are identified, including expert, comparative, cartographic, technological, aesthetic methods of analysis.
The directions of tourism impact on the economy of the territory are considered. Direct and indirect effects, as well as induced effects of tourism development are considered separately. The interrelation and interaction of different spheres of the city economy and tourism are shown. In the analysis it is necessary to consider significant sectors of the urban economy: hotel, construction, catering, retail, tour operators, industry, wholesale, housing and communal services, communications, transport, insurance and banking, medicine, education and others.
To calculate the gross tourist product, calculate the sum of all costs incurred for the production of tourist goods and services for a certain period. These are the costs of tourist consumption, private and public tourism investments. In addition, calculate the amount of all income from the sale of tourist goods and services for a certain period. This income from the sale of tourist goods and services, income from renting rooms, apartments, etc.
The use of a multiplier to determine the impact of tourism development on the city economy is proposed. The calculation of tourism multipliers involves determining the total income from the tourism industry and related infrastructure. Comprehensive assessment allows to identify the economic level of tourism development in the territory, the effect, and is also the basis for justification and management decisions.
The study showed that in the modern scientific literature there are several types of multipliers. These are multipliers of income, employment, investment, commercial operations, production and sales. The foreign experience of assessment of social and economic effects from the development of the tourist sphere is analyzed and the possibility of its use in the conditions of Ukraine is substantiated.
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