IMPLEMENTATION OF CHAT-BOTS IN THE HR PRACTICE OF A CONSTRUCTION ENTERPRISE
Keywords:construction enterprise, chatbot, personnel, profit, HR activity, development, industry, automation tool
The article examines the practical aspect of the introduction of chatbots into the company's activities, taking into account its practical activities. Under the conditions of market relations, the responsibility and independence of enterprises in the development and adoption of management decisions to ensure the effectiveness of their activities increases. That is why the search for alternative solutions in the HR practice of a construction company is becoming relevant in today's crisis economy, namely the introduction of chatbots. The article analyzes and presents the main trends of its direction, as well as positive and negative sides. In modern business conditions, the construction sector plays a significant role in the domestic economy. Construction ensures the reproduction of fixed assets in all sectors of the economy, has numerous inter-sectoral connections and a high multiplier effect. More than 50% of the total investment in fixed capital is for the construction of buildings (residential and non-residential) and structures. Therefore, taking into account the analysis of the trends in the development of enterprises, it is determined that the construction industry plays an important role both in the regional economy and in the economy of the country. The sphere of construction is the main link in accelerating the development of other spheres of the national economy, as well as ensuring the appropriate level of people's quality of life. The use of Bots as automatic agents operating in the Internet space are not simple mechanical devices.Their presence indicates the formation of a new reality, in which artificial actors, partially endowed with human-like properties, are integrated into social relations. Therefore, the analysis of bots and their actions in various spheres of life is extremely relevant. In modern business conditions, bots are actively introduced into the field of human resource management, accordingly, the topic of automation and robotization of human resource management processes is at the peak of popularity.
Matveeva N., Zhoga A. (2019). Research of theoretical bases of formation of potential of enterprise. Municipal Economy of Cities, 2(148), 35–42. Retrieved from https://khg.kname.edu.ua/index.php/khg/article/view/5394 DOI 10.33042/2522-1809-2019 -2-148-35-4
Matveeva N., Novikov D., Slavuta O. (2021). Introduction of hr-navigator elements in activity KP “Shlyakhrembud” with the use of statistical tools. Municipal Economy of Cities, 2(162), 32–36. Retrieved from https://khg.kname.edu.ua/index.php/khg/article/view/5761
Matvieieva Natalya. (2020) Business activity of staff as an element of personnel policy of the enterprise. International Scientific Journal “Internauka”. Series: “Economic Sciences”, 5, 72-78. https://doi.org/10.25313/2520-2294-2020-5-6023
Yesina Valeriya, Matvieieva Natalya, Novikov Dmitriy (2021) Аnalytical support of the project component context in the context of the integrated assessment of human resources by types of economic activity. International Scientific Journal “Internauka”. Series: “Economic Sciences”, 3, 52-67. https://doi.org/10.25313/2520-2294-2021-3-7012
Lucy Küng (2006) Leadership in the Media industry – Changing Contexts, Emerging Challenges. JIBS Research Report. Series, 2006-1. Jönköping International Business School Ltd, 210.
Annet Aris, Jacques Bughin (2012) Managing Media Companies : Harnessing Creative Value, 2nd Edition, 400.
Christian Scholz and Stefanie Muller. (2013) Media Convergence and Convergence Strategies in Human Resource Management / In S. Diehl, M. Karmasin (Eds.) Media and Convergence Management. Springer, 57–72.
Costello J., Oliver J.J. (2018) Human Resource Management in the Media. Handbook of Media Management and Economics (Media Management and Economics Series). Chapter 7, 95–110, Routledge.
Eli M. Noam. (2019) Human Resources for Media and Informations Firms. / Eli M. Noam (Eds.). Springer, 131–174.
Mark Deuze. (2016) Managing Media Workers / In G. F. Lowe & F. Martin (Eds.), Managing Media Firms and Industries. What’s So Special About Media Management? Springer International Publishing Switzerland, 329–343.
Meljnyk Ju.M. , Sagher, L.Ju. , Cherkas, I. Ju. (2016) Transformacija marketynghovykh komunikacij : netradycijni vydy. Visnyk Khmeljnycjkogho nacionaljnogho universytetu, 2, 164–168.
Janchuk T.F. (2016) Znachennja mekhanizmu vprovadzhennja informacijnykh tekhnologhij u ghospodarsjkyj dijaljnosti pidpryjemstva. Ekonomika i orghanizacija upravlinnja, 4 (24), 269 – 277.
How to Cite
The authors who publish in this collection agree with the following terms:
• The authors reserve the right to authorship of their work and give the magazine the right to first publish this work under the terms of license CC BY-NC-ND 4.0 (with the Designation of Authorship - Non-Commercial - Without Derivatives 4.0 International), which allows others to freely distribute the published work with a mandatory reference to the authors of the original work and the first publication of the work in this magazine.
• Authors have the right to make independent extra-exclusive work agreements in the form in which they were published by this magazine (for example, posting work in an electronic repository of an institution or publishing as part of a monograph), provided that the link to the first publication of the work in this journal is maintained. .
• Journal policy allows and encourages the publication of manuscripts on the Internet (for example, in institutions' repositories or on personal websites), both before the publication of this manuscript and during its editorial work, as it contributes to the emergence of productive scientific discussion and positively affects the efficiency and dynamics of the citation of the published work (see The Effect of Open Access).