INNOVATIVE STRATEGIES IN THE HOTEL BUSINESS: ADAPTATION TO MARKET TRENDS AND MANAGEMENT OF COMPETIIVE ADVANTAGES

Authors

  • S. Sysoieva Simon Kuznets Kharkiv National University of Economics
  • Ye. Holenishcheva Simon Kuznets Kharkiv National University of Economics

DOI:

https://doi.org/10.33042/2522-1809-2024-7-188-36-41

Keywords:

innovations, technologies, competitiveness of hotels, service market, platforms, strategic planning

Abstract

The purpose of the text is to analyze and systematize innovative strategies in the hotel business. The research is aimed at determining effective approaches to increase the competitiveness of enterprises, using modern technologies and taking into account market trends, consumer needs, and legislative features, which will contribute to the long-term economic growth of the hotel sector.

Author Biographies

S. Sysoieva, Simon Kuznets Kharkiv National University of Economics

PhD in Public Administration, Associate Professor of the department of hotel, restaurant business and craft technologies

Ye. Holenishcheva, Simon Kuznets Kharkiv National University of Economics

teacher of the department of hotel, restaurant business and craft technologies

References

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Published

2024-12-17

How to Cite

Sysoieva, S., & Holenishcheva, Y. (2024). INNOVATIVE STRATEGIES IN THE HOTEL BUSINESS: ADAPTATION TO MARKET TRENDS AND MANAGEMENT OF COMPETIIVE ADVANTAGES. Municipal Economy of Cities, 7(188), 36–41. https://doi.org/10.33042/2522-1809-2024-7-188-36-41

Issue

Vol. 7 No. 188 (2024)

Section

статьи

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