FEATURES AND USE OF INFORMATION AND ANALYTICAL SUPPORT STRATEGY VALUE -ORIENTED MANAGEMENT OF CONSTRUCTION ENTERPRISES BRAND EQUITY
Abstract
The features of the development and use of information and analytical support for the strategy of value -oriented management of brand equity building enterprises , the factors that influence this process, developed a scheme of formation and use of information and analytical support in terms of developing and implementing a strategy of value -oriented management of brand equity on construction companies.Downloads
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