• O. Pomortseva O.M. Beketov National University of Urban Economy in Kharkiv
  • S. Kobzan O.M. Beketov National University of Urban Economy in Kharkiv


database, geographic information system, university, web-resource, tags, style sheets, screen types.


The article investigated the current problem of promoting the image of the university. One aspect of this may be the creation of subsites to the main site of the university. It will become the newest tool, a communication platform for entrants. A modern website is a tool, a communication technology platform, a new space for interaction between teachers and students. It's not just about reputation and public relations. This is a new practice of society in the age of informatization. The key role in the competitive confrontation of consumer needs in educational services, as well as for the worldwide recognition of universities, is assigned to its corporate website. In order for the site to take a worthy place in the rankings, it is necessary to take action to improve the internal factors of the site. Therefore, the development of both the university website and its subsites should be approached responsibly. It is necessary to pay attention at development to stylistic registration of pages (it should be executed in the same style, as the main site). Nowadays, it is also necessary to adhere to cross-browser and take into account search engine optimization. This is a set of measures that would raise the position of the site in the results of search engines for certain user queries in order to promote the site. It is also necessary to pay attention to the development of the navigation system of the subsite. An interesting solution that will distinguish this subsite from others was the use of geographic information systems to create a navigation map. The final stage of resource development should be its testing. In this way it is possible to create an effective website of the university, which will guarantee the transparency of educational and scientific activities of the university, directly and indirectly affecting its competitiveness and demand in the higher education market by the target audience, primarily entrants.

Author Biographies

O. Pomortseva, O.M. Beketov National University of Urban Economy in Kharkiv

PhD, Associate Professor

S. Kobzan, O.M. Beketov National University of Urban Economy in Kharkiv

PhD, Associate Professor


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How to Cite

Pomortseva, O., & Kobzan, S. (2021). DESIGNING APPLICATIONS FOR CARRYING OUT VOCATIONAL GUIDANCE WORK. SUBSITE DESIGN PROBLEMS: Array. Municipal Economy of Cities, 3(163), 52–57. Retrieved from

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