EFFECTIVENESS OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN ENTERPRISE BUSINESS PROCESSES
DOI:
https://doi.org/10.33042/2522-1809-2024-5-186-25-32Keywords:
artificial intelligence, business process, enterprise, technology, managementAbstract
The article examines the effectiveness of artificial intelligence (AI) technologies in an enterprise’s business processes. In the beginning, the authors consider the essence of artificial intelligence and determine the theoretical basis of its impact on the activities of enterprises. Next, we analyse the dynamics and structure of the AI market. We determine AI as one of the most promising areas implemented in the companies’ business processes, allowing them to obtain significant savings in labour and financial resources. We provide information on the use of AI in enterprises’ activities by the economic sectors. The study establishes that AI is gaining traction in all sectors of the economy, and most of all in healthcare, manufacturing, and finance. Today, AI technologies create new opportunities for companies to provide them with broad powers in various industries. After all, every process implementing AI optimises costs and positively impacts the overall financial performance. We specify that companies need to develop a collaboration of people and technology that will complement each other and have a strong union of knowledge, speed, experience, and skills. The study shows that the introduction of AI has a positive impact on the level of profitability of companies because, with the popularisation of AI in 2022, more global companies began to implement these technologies in their business processes, and companies that use these technologies became in demand in the market, which in turn had a positive impact on profit growth. The study resulted in proposals for using artificial intelligence technologies in the business processes of Ukrainian enterprises. By implementing AI in their business processes, enterprises will receive significant savings in their resources, both human and financial. It is necessary to note that the effectiveness of AI will depend on its collaboration with humans; the technology can be a good solution in a situation where artificial intelligence handles some of the functions related to the processing of a data set, and people use the results obtained in this way as the basis for final decision-making.
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